Mama, Wife, Girl Boss... and lover of Coffee + Clothes! I have always believed that fashion should be simple. My goal with the boutique is to provide comfortable options that are unique and trendy.... #COMFYCUTE!

We aren’t just a boutique, we are a personal styling service. At NJB, we pride ourselves on customer service. We want our customers to leave our store or website feeling confident with their selections. We are here to help with all of your styling needs, whether you are shopping in store or online, we are here for you!

NJB is a Womens Clothing Boutique offering Trendy & Affordable Fashion. Everything in the store is $50 and UNDER! With NEW Styles arriving every week, we always have something for EVERYONE! NJB Has been voted Best of DE for the last FIVE years... We ship all over the US for FREE, you can also choose FREE in store pickup at checkout and visit us at our *NEW* Location:

17 Wood St Suite 53 Middletown DE 19709

I truly love connecting with each and every one of my customers. I started Nicole J in 2010 after I graduated from the Art Institute of NYC with my Fashion Design Degree. My mission has always been to provide excellent customer service to the every day women who wants to be Trendy AND comfortable. YES, that is a real thing! 📷 I love meeting customers in the shop and through social media, personal styling is my passion! I grew up in Middletown, DE (graduated from Middletown HS in 2008) and will always consider this place my home. I love that NJB is able to bring Trendy Fashion to this small town.

My family is my life, I will always be "Mama" first, and Business Owner second. I always say that I cant tell my kids to follow their dream one day, if I don't follow mine first. I love that my kids get to see me work hard and be apart of my growing business. I truly love what I do and am SO thankful to have the support of all of my customers for so many years! I am just getting started with NJB, the future is SO BRIGHT! I am so happy you found us and am so excited for you to follow along with me on this journey XOXO

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