Danielle Smulski

  • Danielle Smulski
  • Wilmington, DE
  • Age 31.
  • Describe Your Style: “A mix of Boho, casual, effortless, and sporty.”

Occupation: “Inside Sales Rep.”

Hobbies: “Being a fur momma to my 2 pups, spending time with my adorable twin nieces, concerts, sports, boating/beach time. Does Netflix count too?”

Body Shape/Size: Tall and athletic.

How Long You've Been Shopping with NJB: “I’ve been following Nicole J since 2012 after attending a trunk show at a friend’s house.”

What You Love About NJB: “First and foremost, I love Nicole’s story. She is the true definition of a Boss Babe! Because I have been following her for so long, it has been amazing to see how her hard work has paid off. She is such an inspiration!!!! As to the boutique, I love how easy and effortless the pieces are! I can go from girl next door to business casual just by adding a statement necklace or kimono, and trading in sandals for sling backs (which I literally wear EVERY DAY). As the seasons change, she adds so many cozy selections. You can always find me wearing a cute pair of boots (again NJB EVERY DAY), a sweater, and one of her adorable tops!”

I had SO much fun styling Danielle today! My favorite part about a style sesh is when someone steps out of their comfort zone and tries something NEW! Today was the first day Danielle has ever tried on a romper... and she looked incredible in not just ONE but TWO of them! Keep scrolling to see some of the looks I picked out for her :) For size reference Danielle is 5'8", she typically wears a medium at NJB, pant size 7/9.

Outfit 1: Reese Tee

Classic sporty tee with shoulder stripe detail. Pair the Reese with denim shorts, slip on sneaks, and an adorable Love Your Melon Hat. (Danielle is wearing a Medium Top.)

Outfit 2: Ange Romper 

The Ange Romper features a Gingham print with tie ribbon straps. Pair this adorable summer look with neutral sandals or espadrilles. (Danielle is wearing a Medium.)

Outfit 3: Jaclyn Top

Classic striped top gets a dramatic back twist. Pair the Jaclyn with denim shorts and Strappy Sandals. (Danielle is wearing a Medium.)

A HUGE perk to being our #NJBBABE of the week - you get to try on SNEAK PEEKS for next week! And get first dibs too! ; ) Sneak peeks will be available online starting Thursday night at 8 p.m.!

*SNEAK PEEK: Jennilyn Jumpsuit

Nautical striped jumpsuit with drawstring waist. The Jennilyn is paired with a statement necklace and Slingback Booties. (Danielle is wearing a Medium.)

*SNEAK PEEK: Heather Dress

Strapless striped maxi dress with pops of floral. Pair the Heather with a statement necklace. (Danielle is wearing a Medium.) 

*SNEAK PEEK Toni Dress

Danielle is wearing one of our latest new arrivals. Here's a sneak peek of the Toni Dress, a vibrant floral print maxi style. Wearing a Medium.

*SNEAK PEEK Meggen Dress

Danielle is wearing another fab sneak peek: the Meggen Dress. This adorable t-shirt style dress boasts grey and white stripes with tie sleeve detail. And did we mention this beauty has POCKETS! Wearing a medium.


You are always positive and upbeat, such a joy to be around! You are the true definition of #comfycute style! I always love seeing the outfits you put together. Thank you for your support since Day 1 of NJB!


XOXO Nicole J 

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